Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include Sales, Marketing and Customer Service, Training, Professional Development, Performance Management, Human Resource Development and Compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

At WALKING ANTS  Web Design Limited we can analyse your business model and advise the steps needed to improve your company's customer satisfaction and the software needed to drive this goal and increase the profitability of your company due to this.

In many instances companies do not realise what can be achieved by correct software or that software can do basically anything that we wish to achieve.



CRM Software

• Sales Force Automation
• Contact management
• Contact management software stores, tracks and manages contacts, leads of an enterprise.
• Lead management
• Enterprise Lead management software enables an organization to manage, track and forecast sales leads. Also helps understand and improve conversion rates.
• eCRM or Web based CRM
• Self Service CRM
• Self service CRM (eCRM) software Enables web based customer interaction, automation of email, call logs, web site analytics, campaign management.
• Survey Management Software
• Survey Software automates an enterprise's Electronic Surveys, Polls, Questionnaires and enables understand customer preferences.
• Customer Service
• Call Center Software
• Help Desk Software
• Partner Relationship Management
• Contract Management Software
• Contract Management Software enables an enterprise to create, track and manage partnerships, contracts, agreements.
• Example: Upside Software, Accruent Software, diCarta, I-Many.
• Distribution management Software

We have developed CRM software for mobile phone companies, banks, plumbing and heating businesses and even wheelie bin cleaning companies to name a few, all with fantastic end results and clients amazed at the increase in profitability due to the fact that their companies have become more streamlined and sales do not get missed.

• Provide better customer service
• Increase customer revenues
• Discover new customers
• Cross sell/Up Sell products more effectively
• Help sales staff close deals faster
• Make call centers more efficient
• Simplify marketing and sales processes

The types of data CRM projects collect

• Shipping and fulfillment dates
• Responses to campaigns
• Sales and purchase data
• Account information
• Web registration data
• Service and support records
• Demographic data